Asset Publisher

Wine Thematic Centre

The Villa Lucía Wine Thematic Centre, located in Laguardia, offers the visitor a museum space that combines tradition and the latest audiovisual technology to journey through the history and rituals of wine and its production in an enjoyable practical and effective way.

Further Information


   Carretera de Logroño s/n, Laguardia

  945 600 032

Guided tours can be provided in various languages

This journey employs innovative projections in 4D, virtual tastings of aromas, smells and colours; information panels; nostalgic corners to represent the associated trades; models, utensils, holograms, and interactive aids for the more curious visitors.

There are also gardens to enjoy a stroll through the old recreational estate of the family of the fable writer Samaniego: 10,000 square meters that houses a botanical garden with shrubs and species brought from all over the world, charming natural spaces with commemorative sculptures, relaxing waterfalls, a display of the most outstanding varietals and machinery dating back to time immemorial.

Since 2011 it has offered the 4D “In the land of dreams” experience, a spectacular 3D short-film with sensory effects designed to help discover the region, as well as a programme of various enotourism activities. “Wine tasting introduction courses” are given every Saturday of the year.

It also has numerous function rooms and restaurant that can be booked for banquets, weddings and all types of celebration.

This is the only wine museum in Rioja Alavesa.